Marketing & Neurosciences 2016: Why a Congress Dedicated to Neuromarketing in Dubai?

On behalf of the Organizing Committee of Neuromarketing 2016, we are pleased to inform about the organization of the 1^st Middle East Meeting on Neurosciences & Marketing 2016: Recent Advances in Marketing & Communication.

This strategic meeting is organized in collaboration with Pr Patrick Georges, Professor in Management at Collège des Ingénieurs, Paris.

Pr Patrick Georges: Coordinator of Neurosciences & Marketing 2016

Professor Patrick M. Georges, MD is a neurosurgeon and professor in management. He teaches managers at HEC Paris, University of Brussels and CDI Paris.

His research and studies are on cognitive ergonomics and human and collective intelligence in organizations.
He is the author of best-sellers books like « Improve your Effectiveness » at iGroup Publishers.

CMU Study Identifies Emotions on the Basis of Neural Activation

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an accuracy "well above chance" using fMRI.

Neuromarketing and Ethics: Where is the Red Line?

The idea of Neuromarketing was born after the organization of “Marketing & Ageing Well-Being”?, which was organized in Paris, few months ago.

Among the strategic conclusions of the conference, marketing must target new innovations and trends.

The Scientific Committee composed mainly from scientists and clinical researchers decided to highlight the Neurodimension and linked it to marketing.

Advertising turns to science: Neuromarketing for Business

Researchers are studying reactions in people’s brains to examine their reactions to advertising.

Neuro-marketing, as it’s known, is now being taught in some of the larger business schools.

Neuro Marketing Abstract book 2014

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Special Room Rate for Dubai Neuromarketing 2016
Neuromarketing Dubai 2016 will be held at Marriott Al Jadaff, Dubai.
The organizing committee of Neuromarketing 2016 offers you special rates for hotel booking at Marriott Al Jadaff, if you book...
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Neuromarketing in Practice: Coke vs. Pepsi
In a study from the group of Read Montague published in 2004 in Neuron, 67 people had their brains scanned while being given the "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi. Half the subjects...
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5 Reasons you should not miss Neuromarketing 2016
Learn about how is the brain processing information and How do we decide to buy what we buy? This is one of the few conferences that focuses on limitations and ethics of marketing application of human...
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Can cognitive and decision sciences help marketing and communication professionals?
Recent brain research results show how we decide. Our decision flaws, twisted thoughts, sensorial weaknesses become evident. When we buy, we are deeply influenced by the environment, by the presentation...
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Neuromarketing: The Practical Case of Shape of Beer' Glass
One one the objective of Neuromarketing 2016 is to present some practical cases where neuromarketing is applied. One of new example is about drinking in bar.
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Practical Case of Neuromarketing: Gastronomy & Diet Applications
During Neuromarketing 2016, many practical cases will be presented. The idea is to show that we are not so far from "all days" uses of neuromarketing of our day-life.
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