On behalf of the Organizing Committee of Neuromarketing 2016, we are pleased to inform about the organization of the 1st Middle East Meeting on Neurosciences & Marketing 2016: Recent Advances in Marketing & Communication.
This strategic meeting is organized in collaboration with Pr Patrick Georges, Professor in Management at Collège des Ingénieurs, Paris.
Why a Congress Dedicated to Neuromarketing in Dubai?
The idea of Neuromarketing was born after the organization of “Marketing & Ageing Well-Being”?, organized in Paris few years ago.
Among the strategic conclusions of the conference, marketing must target new innovations and trends.
The Scientific Committee of Takayama composed mainly from scientists and clinical researchers decided to highlight the Neurodimension and linked it to marketing.
In the marketing jungle, marketers have always been focused on developing innovative marketing strategies
to attract and seduce consumers. One of these strategies is Neuromarketing. This conference will be the opportunity to discuss about this new generation marketing with its key actors.
The aim of Neuromarketing 2016 will be to gather many specialists coming from various and complementary disciplines: marketing, neuroscience, psychology and sociology.
What are the main topics to be discussed?
- How is the brain processing information?
- How do we decide to buy what we buy?
- Use and misuse of the science of persuasion
- Limitations and ethics of marketing application of human sciences
- How to understand the cognitive sciences publications from the best universities and labs?
- Perception and attentions features
- Sensorial selection and information flows
- Stress and emotions management
- Memory slots and impacts
- Language triggers
- Consciousness levels
- Decision making steps
Practical Cases
A large time will be allocated to discuss many practical cases.
Who will benefit?
Managers and professionals in marketing, sales, advertising and communication.
People working in the field of pharmaceutics, agro-food, beverages, health & beauty, cosmetic…
What are the benefits?
At the end of the workshop, you will be able to apply the latest results in cognitive and decision sciences to new product development, point of sales design, package design, advertising campaign, sales processes, storytelling, and more
We look forward to welcome you in Dubai soon for this international congress.
On behalf of Pr Patrick GEORGES
Coordinator of NeuroMarketing 2016
PROGRAM
9h00 – 18h00
To access to the complete program, please click here.
How is the brain processing information?
How do we decide to buy what we buy?
Use and misuse of the science of persuasion
Limitations and ethics of marketing application of human sciences
How to understand the cognitive sciences publications from the best universities and labs?
Perception and attentions features
Sensorial selection and information flows
Stress and emotions management
Memory slots and impacts
Language triggers
Consciousness levels
Decision making steps
A large time will be allocated to discuss many practical cases.
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